In the past, blogging was not that popular. It was left mostly to the fashion, lifestyle, and entertainment industries. However, with greater access to information through digital devices, there has been an increase in people and businesses engaging readers and potential customers by using blogs.
Why should you consider starting a blog for yourself or your business?
It’s free. Having a blog doesn’t cost you — at least not much. WordPress for example, is free, but there’s also an option of upgrading to a paid membership.
It shows your expertise. When you regularly research new content for your blog, there is a possibility that you become more knowledgeable. Therefore, by sharing knowledge in a specific niche, you establish yourself as a leader and expert in that field, and you become a source for information, which can ultimately lead to more opportunities for you or your business.
Writing grows you. The only way to be an excellent writer is to write more. This may even earn income for you if you decide to write content for other people for money.
You can earn passive income. Think of the passive income you could earn from repackaging content from your blog and selling it as an eBook. If your blog has a large online presence, you are also likely to earn income from placing adverts on it for your own business or other businesses.
You can build your brand. Blogging is one of the best ways to establish yourself or your business by sharing information and experiences with your target audience. This gives you a “voice,” which in turn enables you to build a strong brand. Brand awareness is important if you want to beat competition.
You can build email lists. Email marketing has become a popular, cost-effective, and sure way to directly market your products and services to the readers of your business blog. It is difficult getting people to share their email addresses, but once you have a subscription section on your blog, where you get them to subscribe for regular updates, there is a chance they may become customers seeking your products and services.
It increases traffic to your website. Every business wants to attract more customers, and one way to do this is to link the blog to their website, which enhances the website’s online presence. Think about it, search engines like Google are always looking for fresh and updated content. The secret to gaining more visibility online is to always use keywords in your posts It’s great for networking.
Blogging grows your professional and personal networks. This allows you to learn new skills and knowledge from others. You can also gain new contacts that can potentially bring in new business opportunities for you.
Because technology and the internet are fast, the need to have useful information at the fingertips in different fields of interest is becoming crucial. There is no shortage of topics to blog about. So go on, start that blog, you will be glad that you did.
If you have any doubts consider starting on a hosted blogging platform such as WordPress or Tumblr. If you have made it this far, Limewrite.com is looking for guest bloggers. Are you up for the challenge? Contact us to learn more!