For authors, the temptation to self-edit, saving time and money, is alluring. There is a real sense of accomplishment that comes with finishing a book, and the urgency to get it in front of readers is real, too. However, there is a flip side to this positivity. Rushing through the editing process leads to a sub par product that reflects poorly on your reputation as a writer. Errors and typos, even if they are sparse, tell the reader that your work was not properly edited, and makes you look unprofessional. An author, especially a new author, can easily talk themselves into self-editing. “Why do I need to spend hundreds of dollars? I was an English major!”. This is a common and rational thought that occurs to many writers.